Are you still grappling with the recent wave of postal rate hikes? You’re not alone. Printers and marketers alike are seeking ways to adapt to higher mailing costs, and when you add printing costs to the mix, you can see how challenging it can be to cut costs without sacrificing quality.
What if you could bundle mail pieces together to streamline mailing and secure significant savings? Thanks to Enru, this dream is now a reality as our co-mail programs combine your mail with others heading to similar destinations, allowing you to extend major perks to your print marketing customers. In this article, we’ll break down our proven co-mailing capabilities and give you the insights you need to remind your customers just how valuable print is in today’s world of marketing. Have no fear! The future of mail is finally here.
Reduce Mailing Costs with Enru
Our comprehensive suite of mailing and logistics solutions are designed to maximize savings and efficiency based on your unique needs. Changes in USPS postal rates mean significant price increases for marketing mail, carrier route flats, and periodicals. We predict that prices will only continue to go up in the future, putting pressure on your customers to find cost-effective print marketing solutions. Using Enru’s co-mail services, you can deliver those solutions with ease.
Let’s take a closer look at the processes and the benefits:
High-Density Co-Mail Optimization Program
There’s traditional co-mailing, and then there’s Enru’s high-density co-mail optimization program. This turnkey solution uses our proprietary postal optimization software to handle all labeling, distribution, and mailing at a shared savings rate. Not only do you enjoy lower mailing costs and printing costs, but, as a printer, your customers enjoy seamless service and USPS Mail Tracker visibility.
Participation is easy, and both small and large mailing are welcome. Mailbox delivery will start 28 days after mail file submission.
Add-A-Prospect
This service won’t impact your customers’ mailing costs at all. Enru provides the highest value prospecting addresses, places them on your customers’ catalogs, and mails them within their existing co-mail pool. All they need to do is supply 20,000 additional catalog copies per mailing – it’s that simple! As an Add-A-Prospect participant, your customers also enjoy a $7,000 credit for supplying the additional copies.
Co-Poly Co-Mail
In an effort to eliminate piece postage for added copies and engage your customers’ audiences across multiple brands, this postal optimization program wraps and mails multiple titles together with a post-wrap feeder to allow unwrapped copies to be added. You benefit because you can merge several different titles into single high-quantity mailing, significantly lowering the postage rate. Additionally, your customers have an opportunity to capture more ad revenue by combining inserts (e.g., envelopes).
Print Marketing: Proof of Success
The numbers don’t lie. If your customers are wondering whether print marketing is still worthwhile in an age of rising costs and state-of-the-art digital marketing tactics, here are some proof points you can share to convince them that a tactile print experience is more memorable and engaging than a digital moment in time.
Tangibility
Print has an incredible ability to create a lasting impression and build brand loyalty. 72% of Americans still enjoy browsing through catalogs, and 55% will hold onto catalogs for at least a month, giving your customers’ brands and your products repeat exposure. Plus, while only 10-20% of consumers remember your customers’ brands after seeing a digital ad, a whopping 65% will likely remember those brands based on something they received in the mail.
Targeting and Personalization
What about driving engagement? Targeted print marketing campaigns boost engagement by 10%, and 57% of consumers find print to be a more trustworthy form of advertising than other marketing channels.
Response Rate
ROI is a key concern if your customers are comparing their digital and print marketing efforts. Believe it or not, print outperforms digital with a median ROI of 29% (as compared to 23% with both display ads and paid search). It’s also clear that digital and print have the potential to play on each other’s strengths as 84% of consumers think that a combination of the two advertising methods is the most effective way to drive purchase decisions.
Purchase Decisions
Did you know that of the 52% of consumers who received catalogs regularly, 92% made a purchase decision? After receiving a catalog, 33% of consumers immediately visited a retail website and 28% made an online purchase. The verdict is in: print marketing has serious power in inspiring recipients to take action.
Enru: Your Partner in Postal Savings
Are you ready to save? Contact us today and find the co-mail solution that makes sense for your business goals, your budget, and your print marketing customer base. By offering services for all your mailing needs, including co-mailing standard and high-density flats, we streamline your mail and maximize your savings. We also offer mail-tracking services, literature fulfillment service, mailing list processing, and transportation and freight services. It’s time to regain control of your mail delivery, and Enru is equipped to make it happen.
