Webinar Recap: Navigating 2025 USPS Promotions
2024 is coming to a close, and postal optimization experts Deborah Damore, Kathy Clark, and Dan Hickey have set their […]
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Maximizing Your Marketing Budget with Postal Optimization
As USPS rate hikes continue to push mailing costs higher, businesses that rely on direct mail, like catalogs, face increasing
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The Power of Multichannel Marketing: Why Email Campaigns Also Need Representation at the Mailbox
It seems like everything is going digital these days, from your household appliances to your weekly shopping list. As a
What Is Pooling, and How Does It Save Your Print Marketing Budget?
As postal rates continue to rise in 2024, marketers and printers are grappling with how to manage increasing costs while
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Why Marketers Shouldn’t Abandon the Tactile Experience
The allure of digital marketing is undeniable. Sleek, instant, and seemingly cost-effective, digital channels offer marketers an array of tools
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Webinar Recap: Unleashing the Power of Direct Mail
If you missed our recent webinar, you can still tap into the full potential of direct mail advertising and learn
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Slim Jims vs. Full-Size Catalogs: The Hidden Costs
Imagine your favorite catalog arriving in the mail, its pages brimming with enticing products, vivid images, and the promise of
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Surviving the Impending Postal Rate Hikes
One of the most significant upcoming changes that will impact operations for marketers and printers is the USPS postal rate
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Why Catalogs Still Matter in a Digital World
In an age where digital marketing strategies dominate the landscape, it might surprise you to learn that catalogs are still
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The Postal Regulatory Commission (PRC) approves USPS Marketing Mail July 9th, 2023 Pricing Proposal
The Postal Regulatory Commission (PRC) approves USPS Marketing Mail July 9th, 2023 Pricing Proposal. The Commission concludes that the planned
