The bad news: postage rates went up earlier this year. The good news: USPS has announced that there will be no price increases for market dominant products in January 2025. As you navigate the good and the bad, you’re likely searching for effective ways to cut costs and keep your mailing operations running smoothly. A few extra cents per piece of mail can multiply quickly when you’re sending that mail by the thousands, impacting your entire logistics chain. Higher postage rates can increase your operational costs, slow down lead and turnaround times, and even create issues with customer retention.
At Enru, we recognize that it’s time to adapt. Using our state-of-the-art mailing and logistics services and our deep understanding of print marketing, we can provide a variety of recommendations for combatting higher postal rates. This blog will also give you valuable information you can use to drive customer acquisition and keep your current customers satisfied. After all, your print marketing customers are looking to cut costs, too, and it may fall on you to remind them just how powerful print really is.
Proven Mailing and Logistics Services
Enru’s comprehensive suite of mailing solutions gives you a variety of ways to mitigate the impact of higher postage rates while taking your long-term operational and budgetary needs into account. Our cooperative mail services are designed to maximize savings and efficiency, increasing the value of your print pieces and giving your customers incredible discounts and benefits. We can also help guide you through the USPS incentives and promotions that are right for your business. Here are some examples of the programs and benefits available with Enru:
Flex Pool Express
This solution can be offered directly to your customers. Enru takes care of all labeling, distribution, and mailing at a low fixed rate so your customers enjoy seamless service and USPS Mail Tracker visibility. Postage rates are reduced by $.04-$.12 per copy of mail and the overall speed to market is enhanced, opening the door for you to attract new print marketing customers. Meanwhile, your current customers get the flexibility, speed, and savings required to keep their mail moving without drastically altering the volume or reach of their marketing campaigns.
DID YOU KNOW?
42.2% of American mail recipients actually read their direct mail marketing pieces, and 57% believe marketing mail is more trustworthy than other marketing tactics. So, don’t just cut costs. Remind your customers that print marketing is still a meaningful element of their overall marketing strategy.
High-Density Co-Mail Optimization and Co-Poly Co-Mail
Enru is changing the co-mail game. Our high-density co-mail optimization program uses proprietary software to handle all labeling, distribution, and mailing at a shared savings rate. Like Flex Pool Express, this streamlines service and offers advanced mail tracking visibility to your customers. Large and small mailings are welcome, so you can extend this solution to a wider variety of print marketing customers and boost your acquisition efforts.
Co-poly co-mail reduces postage and distribution costs by wrapping and mailing multiple titles together with a post-wrap feeder. With a single, high-quality mailing going out, your customers can engage consumers across multiple brands and add inserts to generate more ad revenue. In addition to lower postage rates, these benefits are major selling points for customers who are looking to utilize the full potential of direct mail marketing.
Mail Tracking: Control the Uncontrollable
Unpredictable USPS delivery schedules are impacting catalog ROI and operational costs. Enru’s Mail Tracking Services (MTS) is the solution. By providing actionable USPS scan data, MTS gives your customers 24/7 access to their mail’s location, date, and time through a secure online portal.
This real-time visibility helps reduce expenses, improve omnichannel marketing efforts, and build customer trust. By equipping your clients with MTS, you’ll not only enhance their marketing results but also boost retention rates.
DID YOU KNOW?
57% of American catalog recipients feel more valued when they receive mail from a trusted brand. Help your customers earn that trust with MTS.
Letter Entry Optimization
This is a low-cost processing and distribution service that can help your customers achieve lower postage rates and get USPS entry discounts. In-home date tracking and date planning are available on all mailings thanks to three optimization methods: drop shipping and commingle mail. We combine and sort your customers’ mail to maximize savings and increase the level of control and visibility they have once their direct mail designs become direct mail pieces. In other words, you gain the ability to empower your customers to make the most of their marketing campaigns while giving them great reasons to continue partnering with your business.
You can find out more about our products and services here. We also offer literature fulfillment service, mailing list processing, and transportation and freight services.
Keep Mail Moving with Enru
Are you ready to discover what Enru can do for you? We are the recognized expert and U.S. leader in postal optimization, and we want to partner with printers like you to reduce the impact of higher postage rates and ensure efficient, predictable mail delivery. Contact us today to learn what’s possible.
